WE ALL WORK HARD FOR THE THINGS IN OUR LIVES, WE EXIST TO HELP YOU PROTECT THEM.
Earn trust. Be responsive. Stay positive.
Our commitment to you
Best-In-Class Products
PermaPlate offers a full suite of F&I protection products designed to provide your customers with the most comprehensive coverage possible.
Better Customer Care
Happy customers are returning customer. We build your customer relations thru a positive experience from the minute they walk in the door to the time they file a claim.
Dealer Development Solutions
Finding solutions is a core component of success. Our team of industry experts identifies opportunities to overcome challenges and create solutions to achieve your goals.
Continuous Innovation
The industry is always evolving and we are always looking for new ways to enhance processes and streamline the customer experience. Our focus is to exceed your expectations.
We’re proud to partner with 4,000 dealerships nationwide
Our history
Established in 1978 by Willard (Bill) Nisson, PermaPlate originated from a vision of unwavering product quality and customer service. Inspired by industry needs during his time at Utah State University, Bill formulated the business concept in his senior marketing class. From humble beginnings and relentless work Bill and his family blossomed into a trusted provider of F&I products and cutting-edge dealer solutions provider--earning the trust of over 4,000 automotive dealers nationwide.
Mutual success partnerships that speak volumes
Exciting opportunities await
We’re always on the lookout for talented individuals to join our team. If you’re dedicated and passionate about F&I solutions, we want to hear from you. Being part of the PermaPlate team means enjoying competitive compensation, fantastic benefits and the opportunity for professional growth.
